1. Auction and delivery / नीलामी और डिलीवरी

• Each numbered advertisement position is auctioned separately as a stated package of valid impressions.
• For each advertisement number, valid views from every eligible IRSF page placement are aggregated into one authoritative delivery total shown to the advertiser.
• The auction has an opening and closing time; the winning campaign itself is not limited by days and continues until its valid-impression quota is delivered.
• The public register displays the highest bid and its date/time but never the bidder’s identity.
• The minimum bid and increment stated on each auction are binding.
• When an active campaign reaches the published renewal threshold, the system may open the next auction before the existing quota is completed.

2. Valid impression / वैध इम्प्रेशन

A valid impression is recorded only when at least 50% of the banner remains visible in the visitor’s active screen for at least one continuous second. Bots, previews, administrators, abnormal refreshes, duplicate views inside the control window and invalid traffic are excluded. IRSF’s audited server record is authoritative.

जब बैनर का कम-से-कम 50% भाग दर्शक की सक्रिय स्क्रीन पर लगातार एक सेकंड दिखाई देता है तभी वैध इम्प्रेशन दर्ज होता है। बॉट, प्रीव्यू, प्रशासक, असामान्य रिफ्रेश, नियंत्रण अवधि के डुप्लिकेट व्यू और अमान्य ट्रैफिक शामिल नहीं हैं। IRSF का ऑडिटेड सर्वर रिकॉर्ड अंतिम होगा।

3. Banner and hyperlink / बैनर और हाइपरलिंक

• JPG, PNG or WebP only, maximum 300 KB per file, in the exact desktop and mobile dimensions stated in the auction.
• The destination must use HTTPS and remain on the advertiser domain approved by IRSF.
• Domain forwarding, cloaking, silent redirection or sending visitors to an unapproved website is prohibited. A technical HTTP-to-HTTPS or same-approved-domain canonical redirect may be accepted.
• The disclosed product, service, brand, offer and destination must remain materially the same throughout delivery.
• Any change requires prior written IRSF approval. A deliberate or material unapproved change may cause immediate suspension or cancellation without refund.

4. Prohibited advertisements / प्रतिबंधित विज्ञापन

Pornography or sexually explicit services; child sexual abuse or exploitation; betting, gambling, prediction and real-money gaming; illegal drugs, narcotics and prohibited doping substances; tobacco, vaping and intoxicants; weapons and illegal products; counterfeit goods and fraudulent schemes; misleading health, education, employment or financial claims; malware, phishing and deceptive downloads; hate, discrimination or violence; and any content inappropriate for children or young athletes.

अश्लीलता या यौन सेवाएँ; बाल यौन शोषण; सट्टा, जुआ, भविष्यवाणी और रियल-मनी गेमिंग; अवैध ड्रग्स, नारकोटिक्स और प्रतिबंधित डोपिंग पदार्थ; तंबाकू, वेपिंग और नशीले पदार्थ; हथियार और अवैध उत्पाद; नकली सामान और धोखाधड़ी योजनाएँ; भ्रामक स्वास्थ्य, शिक्षा, रोजगार या वित्तीय दावे; मैलवेयर, फ़िशिंग और भ्रामक डाउनलोड; घृणा, भेदभाव या हिंसा; तथा बच्चों या युवा खिलाड़ियों के लिए अनुपयुक्त सामग्री प्रतिबंधित है।

5. Verification, payment and enforcement / सत्यापन, भुगतान और कार्रवाई

• Only IRSF-approved advertisers may bid. Approval may be suspended, withdrawn or subjected to reverification.
• The winning bid is subject to payment, creative review and hyperlink approval before delivery.
• False credentials, bid manipulation, payment default or policy breach may result in rejection, suspension, cancellation and loss of bidding access.
• If IRSF permanently discontinues a placement before completing valid delivery, the undelivered prepaid value will be credited or refunded according to the final order.
• IRSF may suspend a banner immediately while investigating a safety, legality or material-compliance concern.